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OUR STORY

At Lightning Rod Energy, our journey began with a simple need and a powerful vision. At 55 years old, I was dedicated to a keto fasting lifestyle and constantly searching for a pre-workout drink that aligned with my nutritional goals. The market was flooded with options, but none met the criteria: a keto-friendly, healthy, and functional energy solution without the sugar spikes and crashes common in many energy drinks.In my early years, I was a bodybuilder, dedicated to optimizing my performance and nutrition. Determined to find a better way, I experimented with various natural ingredients to create a drink that provided sustained energy, enhanced focus, and improved performance. As a Certified Sports Nutrition Coach, I needed something that could keep up with my active lifestyle without compromising my health. The result was nothing short of remarkable. Seeing the incredible benefits firsthand, my son realized we had something unique. Unlike anything else on the market, this energy shot offered a clean, sustained energy boost without the downsides of excessive sugar and caffeine. We knew we had to share this with the world. A year and a half ago, we started developing the product for the market in earnest. Thus, the Lightning Rod™ Energy Shot was born. Now, at 60 years old, here we are. Our energy shot features a precise ratio of 150mg of natural caffeine and theacrine, delivering sustained energy without the crash, spike, and jitters. This careful blend ensures you get the focus and vitality you need, just when you need it. But we didn't stop there. We crafted Lightning Rod™ to be:

Vegan-Friendly: Embracing a plant-based lifestyle with no animal-derived ingredients.

Zero Sugar: Enjoy the energy boost without unwanted calories or sugar spikes.

Zero Carbs: Perfect for those monitoring their carbohydrate intake.

Low Calorie: Only 25 calories per shot, ideal for calorie-conscious individuals.

Gluten-Free: Safe for gluten-sensitive individuals, crafted meticulously without gluten-containing ingredients.

Keto-Friendly: Perfectly aligned with a ketogenic lifestyle, supporting your nutritional goals.

At Lightning Rod Energy™, we believe in empowering individuals to achieve their best, whether at the gym, during late-night work sessions, or in high-stakes competitions. Lightning Rod™ Energy Shot is our commitment to quality, health, and performance, driven by a personal journey and a desire to make a difference.Join us on this journey and experience the power of Lightning Rod™ for yourself. Stay energized, stay focused, and stay at your peak with a product born out of necessity, perfected with passion, and brought to you with pride.

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Founder: Danny Robert

At 60 years old, Danny Robert Mignault is the visionary founder of Lightning Rod Energy, dedicated to creating high-quality, functional energy solutions. With a personal journey rooted in a keto fasting lifestyle and a background in bodybuilding, Danny’s commitment to optimizing performance and nutrition has been a lifelong endeavor.Danny's extensive background in supply chain and distribution, combined with a lifelong passion for sports, has uniquely positioned him to understand the needs of active individuals. Growing up, he played hockey and was deeply involved in various sports, which fueled his drive to develop products that enhance athletic performance.Five years ago, Danny identified a gap in the market for a keto-friendly, healthy, and functional pre-workout drink that didn’t cause the sugar spikes and crashes common in many energy drinks. Leveraging his expertise as a Certified Sports Nutrition Coach, he began experimenting with natural ingredients to develop a product that provided sustained energy, enhanced focus, and improved performance.In his younger years, while dedicated to bodybuilding, Danny also served as a police officer. This experience further reinforced his understanding of the importance of maintaining peak physical condition and mental sharpness under demanding circumstances.The result was the Lightning Rod™ Energy Shot, a unique energy solution featuring a precise ratio of 150mg of natural caffeine and theacrine. This blend delivers sustained energy without the crash, spike, and jitters, making it ideal for individuals seeking clean, focused vitality.Danny’s dedication to quality and health is reflected in every aspect of Lightning Rod™ Energy Shot. The product is vegan-friendly, zero sugar, zero carbs, low calorie, gluten-free, and keto-friendly, aligning perfectly with modern dietary needs and preferences.Under Danny’s leadership, Throttle Burst™ has grown into a brand committed to empowering individuals to achieve their best, whether at the gym, during late-night work sessions, or in high-stakes competitions. His personal journey and passion for making a difference drive the company's mission to deliver top-tier, health-conscious energy solutions.

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Founder: Daniel Ernest

At 28 years old, Daniel Ernest stands at the intersection of performance, creativity, and entrepreneurship as the Co-Founder of Lightning Rod Energy™. His unique blend of athletic experience, media production expertise, and visionary leadership has helped shape Lightning Rod Energy into a rapidly growing brand that fuels athletes, creators, and professionals across the nation.A lifelong competitor and current semi-pro hockey player, Daniel understands the physical and mental demands of peak performance. His firsthand experience in the sport inspired his passion for creating clean, functional energy products that deliver focus and endurance without the crash or compromise found in traditional energy drinks. Every aspect of the brand reflects his commitment to helping people stay driven, sharp, and ready for the next challenge—on the ice, in the gym, or in life.Beyond the rink, Daniel is also the Co-Founder of the Two Goalies™ media brand—an influential platform that bridges sports, entertainment, and lifestyle through cinematic storytelling and athlete-driven content. The Two Goalies brand has become a hub for hockey fans and creators, producing viral videos, professional collaborations, and major events like the Lightning Rod Energy Goalie Content Creator Game, which bring together top influencers and professional athletes from across North America.Before co-founding Lightning Rod Energy™, Daniel built a successful career in video production and digital marketing, producing high-impact visuals for professional athletes, sports organizations, and brands. His creative direction, technical skill, and marketing instincts have become a cornerstone of Lightning Rod Energy’s bold identity and visual storytelling—establishing it as a brand that stands for authenticity, performance, and excellence.Under his leadership, Lightning Rod Energy™ and its parent company, Throttle Burst™, continue to expand their reach—partnering with professional sports teams, leagues, and athletes while staying true to their mission of delivering clean, effective energy solutions.Driven by passion, purpose, and performance, Daniel’s goal is to build more than a product—he’s building a movement. A community of individuals who push limits, stay focused, and live life fully charged with Lightning Rod Energy™.

YOUR HEALTH MATTERS TO US!

At Lightning Rod Energy, we are committed to standing out by offering products that prioritize health and functionality without compromising on performance. Our flagship product, the Lightning Rod™ Energy Shot, embodies this mission by providing a clean, sustained energy boost without the typical sugar spikes and crashes. We believe in transparency and quality, using only the best natural ingredients to ensure our products are vegan-friendly, keto-friendly, zero sugar, zero carbs, low calorie, and gluten-free. As we continue to innovate, our focus remains on delivering health-conscious solutions that empower individuals to achieve their best. While the Lightning Rod™ Energy Shot leads the way, our dedication to creating superior, healthy-for-you products will drive our future endeavors, ensuring we remain at the forefront of the health and wellness industry.

OUR CORE VALUES

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Community

Community and empowerment are at the heart of our mission. We strive to inspire and support our customers, partners, and employees, fostering a community that values health, well-being, and personal growth.

Health

We prioritize health and wellness in everything we do. Our products are designed to support a healthy lifestyle by providing clean, sustained energy without the harmful effects of sugar and artificial ingredients.

Integrity

Quality and integrity are the foundation of our brand. We use only the finest natural ingredients and rigorous testing to ensure that our products are safe, effective, and of the highest quality.

Innovation

Innovation drives us forward. We are constantly exploring new ingredients, technologies, and formulations to improve our products and meet the evolving needs of our customers.